First Last, MBA
Co-Founder, Launch Zone Labs
First Last, MBA is a co-founder of Launch Zone Labs, LLC, where they lead strategy and services development to help organizations design and launch custom software solutions. A technology executive and strategist with deep experience across enterprise and startup environments, they specialize in digital transformation, platform architecture, and scalable product delivery.
At Launch Zone Labs, LLC, First partners with engineering teams, product leaders, and operations stakeholders to translate complex business requirements into practical software solutions, care models, and workflows that expand capabilities while supporting sustainable growth.
Earlier in their career, First built and led nationally recognized technology platforms, including serving as VP of Engineering and cofounding multiple successful ventures. These roles gave them a dual lens as a technical leader and business strategist, informing their work at the intersection of software delivery and business value.